Genuine Spitfire is an independent, London-based label that designs eyewear for all who love bold, beautiful fashion. Inspired by the spirit and energy of a home city, we embrace a free-spirit culture that allows us to be entirely creative and responsive to our fashion urges.
We are simply put, obsessed with design. We love exploring juxtapositions of opposites: masculinity vs femininity, pretty vs punk, retro vs futuristic, demure vs badass. Embracing all that we are and all that we might want to be.